Just one month we did we echo in Andro4all of the news that Nokia could return to the Android scene very early and just a few days ago, already knew some specifications of the terminals that would be submitted: 820 Snapdragon, 2 k, 7.0 Android screens, etc. A priori sounds very well, but us arises a doubt: would be enough with that? Nokia will revert to reign in the world of mobile telephony as once did it?
Nokia is a brand with a wide path that we all know, but the market has changed and it is completely different to as it was under the mandate of the Finnish company. Brands such as Samsung and Huawei seem fully seated and Xiaomi, Oppo and live are going very strong. In fact, some of these are the companies with the largest number of sales.
Nokia will return to big
To day of today, the world of the telephony mobile is seems much to the of the smartwatches. All are almost equal in terms of hardware and are minor differences physical or design which can decant the purchase. If Nokia does a good job and innovates a little, obviously, you can be at the level of the competition, but could go one step further away if they take advantage of the sentimental component. He want to remember our first phone and see how has changed all can have enough pull.
One of the characteristic features of the old Nokia is the resistance of the devices. I am sure all of you noticed some “meme” about how tough that was. It is true that in these vignettes is it exaggerated and that today the screens are big and delicate, but if they manage to maintain a durable and rigid bodies can be a differential element, more taking into account that phones like the S7 Active Galaxy are sold as resistant to everything and give many problems. Perhaps Nokia could exploit that niche market.
Second parts were never good
It looks complicated thinking that he can unseat brands such as Samsung or Apple, as well as Asian brands already commented. The competition is very tight and prices are becoming tighter. Day after day we see terminals with an amazing value for money, with warranty and in physical stores, so that Nokia should tighten its belt very well or do something extremely good from the beginning.
We have said before that a traditional brand facilitates the acceptance of consumers, but that doesn’t guarantee you success. Companies like HTC, Sony and LG are not going through good times at the level of sales or revenue, despite being the biggest in recent years. Everything has a purpose, everything is finished, and perhaps this is the beginning of the end of the traditional brands. Perhaps is too late for Nokia back to the market. Only time will give us the answer.
To know what will happen with the Finnish label we will have to wait at least one couple of years, but it is interesting to analyze the scene and the situation to which will soon face. Honestly, I think that Nokia still has muscle and name to try to make a gap in the market, even though it is highly unlikely to reach dimensions in their day.
Do you think that it can offer us Nokia? Are voices of which has no hollow or that on the contrary you can return to being one of the leaders of the sector? We want to know your opinion.